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Brand Information
Born and raised in London, James Choules fascination with typography began with the album cover, merchandising and band artwork of 70’s heavy rock eventually finding a new outlet with the discovery of New York Subway graffiti. Suddenly the concept of being able to turn drawn letters into huge colourful murals was the way forward and in 1985, adopting the alter-ego SHEONE he began to make his mark on the street and subways of London, Whilst C-LAW started out his design career with his then design partner Ben Swift setting up Nonsinthetik, they produced flyers and graphics for many London hip-hop events and publications such as Scratch, TheBreaks, Graphotism & many more.
