LRG Clothing is an ultra-stylish urban brand on a mission to bring authentic street style to your wardrobe.  LRG was founded by clothing pioneers Jonas Bevacqua and Robert Wright. The brand is based on the motivating slogan of ‘underground inventive, overground effective’.  The meaning of this slogan is open to interpretation but many believe it to refer to taking the innovative creativity of underground street cultures and bringing it to the surface so that everyone can celebrate and admire it.  This idea is reinforced by the iconic brand tree logo that indicates the link from the underground (the roots of the tree) through to the surface (the trunk and branches).  However you interpret the slogan though one thing is clear about the LRG brand – its stands for creativity and freedom of expression and has produced some of the most stylish and cutting edge streetwear clothing out there.